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TV Watchers Not That Satisfied

The old adage in business used to be that customers came first. But a recent survey shows the television industry can do much better when it comes to customer satisfaction.

The survey by the University of Michigan on Tuesday showed customer satisfaction with cable and satellite TV firms is up from last year and higher than at any point since the research was launched in 2001.

However, the industry remains at the low end of rankings across all sectors, with a 64 average satisfaction rating, up a from last year’s 62 rating, out of a possible 100. This tied the sector with newspapers and bested only the troubled airline industry. The federal government earned a 68 satisfaction rating in another ACSI survey in December.

Numbers this bad mean the industry could one day face a max-exodus. Maybe the Netflix Set Top Box is the key that does them in?